Putting customers at the centre of business strategy


Rebekah Kabugo Mugisha, the Customer Experience Manager at the National Social Security Fund, brings a wealth of expertise in prioritizing customer satisfaction and engagement. In this video, she discusses the critical importance of putting customers at the center of any business strategy.

Rebekah explains how a customer-centric approach can drive business success by aligning organizational goals with customer needs and expectations. She also shares best practices for fostering a customer-focused culture, enhancing service delivery, and leveraging data to create meaningful customer experiences.

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